Parent Coaching
That Strengthens Families and Builds Confidence in Amesbury, MA

Parenting a child with behavioral, emotional, or learning differences can feel isolating—especially when strategies that “should” work simply don’t. At Rally Behavioral, our parent coaching services are designed to meet families where they are, offering practical guidance, emotional support, and reassurance along the way. We believe parents are their child’s most powerful advocates, and with the right tools and understanding, meaningful change becomes possible.



Based in Amesbury, MA, Rally Behavioral has supported families for over 20 years through relationship-driven, compassionate care. Our parent coaching is not about judgment or rigid expectations. Instead, it’s about collaboration, understanding real-life challenges, and helping families feel confident navigating everyday moments with clarity and calm.

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What Is Parent Coaching?

Parent coaching is a supportive, strategy-based service that helps caregivers better understand their child’s needs while learning practical tools to respond effectively. At Rally Behavioral, coaching is tailored to each family’s values, routines, and goals. Sessions focus on helping parents feel supported, capable, and empowered, rather than overwhelmed or blamed.



Our approach blends evidence-based strategies with emotional support, recognizing that parenting is deeply personal. Coaching conversations are collaborative, respectful, and grounded in real-life scenarios—school mornings, bedtime routines, transitions, and moments of dysregulation.

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How Parent Coaching Supports Families

Parent coaching at Rally Behavioral can help families navigate a wide range of challenges while strengthening relationships and reducing stress at home.

Emotional Regulation and Co-Regulation

Parents learn how to support their child during moments of emotional overwhelm using co-regulation strategies that promote safety, connection, and long-term self-regulation skills.

Routines and Daily Transitions

From getting out the door in the morning to bedtime, coaching helps families create predictable, flexible routines that work in real life—not just on paper.

Behavior Understanding and Communication

Rather than focusing on “fixing” behaviors, we help parents understand what behaviors are communicating and how to respond in ways that build trust and skill development.

Advocacy and Confidence Building

Parents gain confidence advocating for their child in schools, medical settings, and community spaces, feeling informed and supported in decision-making.

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Parent Coaching Services at Rally Behavioral

Our parent coaching services are flexible and customized to meet the needs of each family. Services may include:

  • Individual Parent Coaching Sessions
  • One-on-one support tailored to your family’s goals
  • Strategy development aligned with your values
  • Judgment-free, collaborative conversations
  • Behavior and Emotional Support Guidance
  • Tools for managing emotional regulation challenges
  • Understanding triggers and building proactive supports
  • Strengthening parent-child relationships
  • Routine and Structure Development
  • Support with daily schedules and transitions
  • Strategies that promote consistency without rigidity
  • Adaptable plans that grow with your child
  • Advocacy and System Navigation
  • Guidance navigating educational systems and services
  • Support preparing for school meetings and discussions
  • Empowerment to speak confidently on your child’s behalf

Parent coaching services are typically offered on a private pay basis, making them accessible for families seeking short-term support, consultation, or ongoing guidance.

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Our Parent Coaching Process

Step 1: Getting to Know Your Family

We begin with a conversation focused on your child, your family dynamics, and what feels most challenging right now. This ensures coaching is relevant and meaningful from the start.

Step 2: Collaborative Goal Setting

Together, we identify realistic goals that align with your family’s values and daily life. Goals may evolve as your child grows and needs change.

Step 3: Practical Strategies and Ongoing Support

Coaching sessions provide tools, reflection, and support. Parents are encouraged to ask questions, share concerns, and adapt strategies in real time.

Step 4: Reflection and Growth

We revisit strategies, celebrate progress, and adjust approaches as needed. Parent coaching is a dynamic process designed to grow alongside your family.

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Frequently Asked Questions (FAQs)

  • Q: Is parent coaching only for families receiving ABA therapy?

    A: No. Parent coaching is available as a standalone service and does not require enrollment in ABA therapy.

  • Q: Who participates in parent coaching sessions?

    A: Coaching sessions are designed for parents and caregivers. Children do not typically attend, allowing space for open conversation and reflection.

  • Q: Is parent coaching covered by insurance?

    A: Parent coaching is typically a private pay service. We provide clear information about rates during the intake process.

  • Q: How often are coaching sessions scheduled?

    A: Session frequency is flexible and based on your family’s needs. Some families prefer weekly sessions, while others choose biweekly or consultation-based support.

  • Q: What kinds of challenges can parent coaching help with?

    A: Parent coaching can support families navigating emotional regulation challenges, routines, school stress, advocacy, communication, and everyday parenting concerns.

Call (978) 666-9266 today to learn more about parent coaching and schedule a consultation.