Individualized ABA Therapy
for Children in Amesbury, MA

At Rally Behavioral, we provide Applied Behavior Analysis (ABA) therapy that is compassionate, individualized, and neurodiversity-affirming. ABA therapy can help children develop essential skills, improve communication, and build confidence, while families gain guidance and support every step of the way. Our approach is rooted in relationship-driven care, ensuring that therapy feels safe, empowering, and engaging for every child.



With over 20 years of experience, our team of Board Certified Behavior Analysts (BCBAs) and supervised professionals delivers ABA therapy in ways that honor each child’s unique strengths, interests, and developmental goals. Sessions can take place in our clinic, in your home, or in community settings, providing flexibility to meet the needs of your family and child.

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What is ABA Therapy?

Applied Behavior Analysis (ABA) is an evidence-based approach to understanding behavior and teaching new skills. ABA therapy helps children:

  • Improve communication skills
  • Develop social interactions and peer relationships
  • Learn daily living skills, such as self-care and routines
  • Regulate emotions and manage challenging behaviors
  • Build confidence and independence

At Rally Behavioral, we emphasize a child-led, assent-based approach, which means therapy is guided by the child’s interests and comfort level. This ensures sessions are meaningful, engaging, and respectful of the child’s autonomy.a

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Our ABA Therapy Services

Our ABA therapy services are designed to support children across multiple settings, providing flexibility, consistency, and personalized care. Key components include:

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1:1 ABA Therapy Sessions

  • Individualized treatment plans based on assessment and family goals
  • Targeted skill-building in communication, social interaction, and emotional regulation
  • Provided by BCBAs with supervision from trained staff
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In-Home, Clinic-Based, and Community-Based Services

  • Home sessions allow children to practice skills in real-life routines.
  • Clinic sessions provide structured environments for skill acquisition.
  • Community sessions support generalization of skills in natural settings
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Data-Driven Progress Monitoring

  • Continuous tracking of goals and achievements
  • Adjustments to interventions based on progress
  • Collaborative feedback shared with families
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Family Involvement and Coaching

  • Parents are partners in therapy, learning strategies to reinforce skills at home.
  • Coaching emphasizes co-regulation, consistency, and advocacy.
  • Guidance is tailored to the family’s lifestyle and values.
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Why Choose Rally Behavioral for ABA Therapy

Choosing the right ABA therapy provider is essential for ensuring a positive and effective experience. Families in Amesbury, MA, trust Rally Behavioral because:

  • Expertise and Experience: Our team has over 20 years of clinical and educational experience.
  • Individualized Care: Each plan is customized to the child’s strengths, goals, and interests.
  • Neurodiversity-Affirming Approach: Therapy celebrates differences while teaching essential skills.
  • Flexible Service Delivery: Sessions are available in the clinic, at home, or in community settings.
  • Collaborative Partnership with Families: Families are integral to the therapy process, ensuring skills are generalized and maintained outside of sessions.
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Our ABA Therapy Process

Step 1: Comprehensive Assessment

We begin with a thorough evaluation of your child’s strengths, challenges, and goals. This assessment forms the foundation of a personalized ABA therapy plan.

Step 2: Individualized Plan Development

Based on the assessment, our BCBAs design a plan targeting communication, social skills, emotional regulation, daily living skills, and any other areas relevant to your child.

Step 3: Therapy Sessions and Family Coaching

Sessions are implemented by trained professionals under BCBA supervision. Parents receive coaching and guidance to reinforce skills at home and support progress.

Step 4: Ongoing Monitoring and Adjustments

We continually monitor progress and adapt interventions as needed. Families receive regular updates, ensuring transparency and active involvement in their child’s growth.

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Frequently Asked Questions (FAQs)

  • Q: What ages do you provide ABA therapy for?

    A: We provide ABA therapy for children ages 2 to 18, with plans tailored to each developmental stage.

  • Q: Is ABA therapy covered by insurance?

    A: ABA therapy is covered when medically necessary and authorized by your plan. Private pay options are also available.

  • Q: How long do ABA therapy sessions last?

    A: Session length is individualized, typically ranging from 1 to 3 hours, based on your child’s needs and goals.

  • Q: Can ABA therapy be provided at home?

    A: Yes! Home-based sessions help children practice skills in real-life routines. Clinic- and community-based options are also available.

  • Q: How are families involved in ABA therapy?

    A: Parents are partners in every step. Coaching, feedback, and training ensure that skills learned in sessions are reinforced at home and in the community.


    Families in Amesbury, MA, seeking individualized ABA therapy for their children are encouraged to reach out. Our team is ready to provide guidance, answer questions, and create a therapy plan that fits your child’s unique needs.

Call now at (978) 666-9266 to schedule your consultation and help your child thrive.