The Rally Story, Compassionate Support
for Children and Families in Amesbury, MA

Here Because We’ve Been There.

Rally Behavioral was built by someone who’s been where you are—who’s lived the sleepless nights, countless school meetings, and the fight to ensure your child is getting the services they need. We know what it means to feel unseen in the systems meant to help. And we’re here to offer something different.



Founded by a board-certified behavior analyst—and a parent of neurodiverse children—our practice is built on empathy, expertise, and advocacy. We believe in ethical, evidence-based practices that are child and family centered. Whether you’re navigating the IEP process, looking for behavioral interventions, or just feeling stuck—we’re in your corner.

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About the Founder

Patricia Finney-Schulman, Ed.S., BCBA, LABA

Our founder is a Board Certified Behavior Analyst (BCBA), special educator, and parent of three neurodivergent children. Pattie’s professional journey spans over 20 years across clinical and educational leadership roles, advocacy, and hands-on work in school and home settings. Her personal journey brings deep understanding, resolve, and a fierce belief in the potential of every child.

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Our Mission

We provide ethical, individualized care that honors neurodivergent children and empowers the families who love them.

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Our Core Values

  • Inclusivity & dignity
  • Real relationships
  • Clinical excellence
  • Community connection
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Frequently Asked Questions (FAQs)

  • Q: Do you only work with children diagnosed with autism?

    A: No. While many children we serve are diagnosed with autism spectrum disorder, we also support children with ADHD, anxiety, learning disabilities, executive functioning challenges, developmental delays, and behavioral or emotional regulation needs. Our programs are individualized and built around each child’s strengths and goals.

  • Q: What age groups do you serve?

    A: We work with children ages 2 to 18. Younger children typically receive intensive early intervention services, while older children may attend social skills groups, executive functioning training, or behavior support sessions after school.

  • Q: Do you accept insurance?

    A: We accept most major insurance providers including Aetna, BCBS, United, Wellsense, MassHealth.

  • Q: Do you accept private pay?

    A: Yes. We welcome private pay clients and can develop a treatment plan and schedule that fits your needs. Payment is typically due at the time of service, and we provide detailed invoices for records or reimbursement.

  • Q: What are the rates for private pay services?

    A: Rates vary by service and provider. We provide a full rate sheet during intake and can discuss custom options for short-term support or consultation-based services.

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Smiling child in classroom, holding pencil and paper, looking up.
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Call now at (978) 666-9266 to schedule a consultation and begin your child’s journey to success.