The Rally Story

Here because we’ve been there.

Board Certied Behavior Analyst | Newburyport, MA

Rally Behavioral was built by someone who’s been where you are—who’s lived the sleepless nights, countless school meetings, and the fight to ensure your child is getting the services they need. We know what it means to feel unseen in the systems meant to help. And we’re here to offer something different.

Founded by a Board Certified Behavior Analyst—and a parent of neurodiverse children—our practice is built on empathy, expertise, and advocacy. We believe in ethical, evidence-based practices that are child and family centered. Whether you’re navigating the IEP process, looking for behavioral interventions, or just feeling stuck—we’re in your corner.

About the founder
our mission

We provide ethical, individualized care that honors neurodivergent children and empowers the families who love them.

our core values

Inclusivity & dignity

Real relationships

Clinical excellence

Community connection

Patricia Finney-Schulman, Ed.S., BCBA, LABA
Meet the founder of rally

Patricia Finney-Schulman

Our founder is a Board Certified Behavior Analyst (BCBA), special educator and parent of three neurodivergent children. Pattie’s professional journey spans over 20 years across clinical and educational leadership roles, advocacy, and hands-on work in school and home settings. Her personal journey brings deep understanding, resolve, and a fierce belief in the potential of every child.

FAQs

  • No. While many children we serve are diagnosed with autism spectrum disorder, we also support children with ADHD, anxiety, learning disabilities, executive functioning challenges, developmental delays, and behavioral or emotional regulation needs. Our programs are individualized and built around each child’s unique strengths and goals.

  • We currently work with children ages 2 to 18. Younger children typically receive intensive early intervention services, while older children may attend social skills groups, executive functioning training, or behavior support sessions after school.

  • Yes, we accept insurance for ABA therapy services provided by a Board Certified Behavior Analyst (BCBA) or Behavior Technician under supervision, when medically necessary and authorized by your plan.

    However, educational consultations, advocacy services, and school observations are typically not covered by insurance. These services are available through private pay and can be tailored to meet your family’s specific needs. 

  • Yes. We welcome private pay clients and are happy to work with you to develop a treatment plan and schedule that fits your needs. Payment is typically due at the time of service, and we provide detailed invoices for your records or reimbursement.

  • Rates vary depending on the service type and provider. We’ll provide a full rate sheet, if applicable, during the intake process and are happy to discuss custom options if you’re looking for short-term support or consultation-based services.